Released on: July 15, 2008, 8:02 am

Press Release Author: Ingenex Digital Marketing

Industry: Education

Press Release Summary: Ingenex Digital Marketing, a Michigan based digital
marketing, web design, and search engine optimization firm, was selected by EduGuide
to develop a Pay Per Click marketing strategy, and optimize their PPC campaign on
Google Adwords.


Press Release Body: Ingenex Digital Marketing, a Michigan based digital marketing,
web design, and search engine optimization firm, was selected by EduGuide to develop
a Pay Per Click marketing strategy, and optimize their PPC campaign on Google
Adwords.

EduGuide, headquartered in Lansing, Michigan helps parents and school counselors
prepare students for college. EduGuide.org, a non-profit has a Google Adwords grant
for Pay Per Click advertising. In order to maximize its conversions, Eduguide has
hired Ingenex to optimize the entire PPC campaign.

Ingenex completed an analysis of the current PPC campaign, did a competitive
analysis of keywords, wrote copy for online ads, and setup split testing on all ads.
Ingenex also trained Eduguide staff to manage the PPC campaign going forward.

"Derek and his team at Ingenex did a marvelous job of getting our Google AdWords
account set up. Not only did they deliver a thorough analysis and execution of our
marketing plan, but they were also flexible enough to work with our schedules and
plans. In the end our organization got several very successful AdWords campaigns,
and some transfer of knowledge on how to keep them performing. If you\'re looking for
guidance in the internet marketing space, Ingenex is your team," Rachel Forringer,
Director of Internet Marketing Eduguide.org.

You can view the EduGuide site at http://www.eduguide.org

About Ingenex Digital Marketing:
Michigan based Ingenex is a Digital Marketing firm that provides a full suite of
Digital Marketing services including Interactive BrandingÔ, web site design, search
engine optimization, pay-per-click management, optimized public relations, social
media marketing, email marketing, web-driven event marketing, generational
marketing, podcasting and blogging. To learn how Ingenex can help you connect with
your customers, contact us at 734.272.4698.

For more information visit the Ingenex Digital Marketing web site
http://www.ingenexdigital.com


Web Site: http://www.ingenexdigital.com

Contact Details: Ingenex Digital Marketing
306 S. Main St.
Ann Arbor, MI 48104
734.272.4698
socialmedia@ingenexdigital.com